Using her married surname, Del Río made her first film in Joanna, directed by Carewe in 1925. Hollywood first thought of her as a sex siren. Del Rio, did not like the "Mexicali Rose" image. Despite her small performance in her first film, Carewe arranged for huge publicity for the actress. In her second film High Steppers, del Rio took the second female credit after Mary Astor. These films helped increase del Río's popularity. Carewe's intention was to transform her into a star to match Rudolph Valentino.